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Journal Articles Journal of Destination Marketing & Management Year : 2018

Tourism planning and innovation: The Caribbean under the spotlight

Abstract

The importance of the islands working together toward a multicentre product for tourists has been highlighted as early as the 1980s, and yet hardly anything has been done in that sense. Can cluster be considered as the way forward for the sustainable development of the Caribbean? This question could be considered as the first step of the tourism planning process. Hierarchical method or linkage method that works by identifying entities that match each other based on the investigator selection of similar attribute categories is the most suitable clustering approach for the Caribbean. Despite the fact that cluster appears as a potential solution for issues faced by some Caribbean islands and other destinations in the world, it cannot be seen as a panacea.
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hal-02550779 , version 1 (22-04-2020)

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Hugues Seraphin, Vanessa Gowreesunkar, Paul Rosele Chim, Yves Jamont Junior Duplan, Maximiliano Korstanje. Tourism planning and innovation: The Caribbean under the spotlight. Journal of Destination Marketing & Management, 2018, 9, pp.384-388. ⟨10.1016/j.jdmm.2018.03.004⟩. ⟨hal-02550779⟩
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